Public Relations Essay Example | Topics and Well Written Essays - 3250 words

Public Relations - Essay Example The primary reasons behind their failure to effectively, efficiently and consistently practice the PR have been further attributed with the lack of proper resources and ineffective time management as well as faulty resource allocation (Gale, 2007). Contextually, involving in community development activities is often considered as a vital strategy for promoting relationships as well as developing long-term prosperous ownership of initiatives with variety of important publics emphasizing on the sustainability needs of the organization through stakeholder engagement. In order to attain successful outcomes from the campaigns that are designed to promote healthy relationship with large group of population and encouraging behavioral change concerning with certain specific issues identified by NPOs, it is crucial that proper strategies and planning is devised prior to the commencement of the campaign. It is equally necessary that effective monitoring and evaluation is developed for ensuring the quality and effectiveness of the undertaken PR campaigns (Gale, 2007). Based on these considerations, the purpose of this paper is to analyze and evaluate the effectiveness of PR initiatives engaging United Nations International Children's Emergency Fund (UNICEF) and its public in relation to certain health related issues including cancer awareness, drug abuse prevention, smoking cessations and child welfare among others. Identification of Key Publics The primary reason behind determining the target group is to identify the groups and audiences who need to change their perceptions, behavioral traits and attitudes (European Centre for Disease Prevention and Control, 2010). The proper identification of audiences and their efficient segmentation can facilitate in determining the course of communication in the most progressive way. Contextually, UNICEF attempts to communicate with a wide range of the public maintaining a mutually beneficial relationship. Each of these public groups is further identified to have unique sets of issues concerning with various health factors (United Nations Children’s Fund, 2005). Correspondingly, the communication campaign initiated with due concern towards health issues, UNICEF targeted the group of public including men and women living in the most deprived areas specially those working in hazardous environmental conditions. For similar kind of PR campaigns, the school and college going young and adult people, who tend to easily get habituated to smoking and are vulnerable to drug abuse, can also be treated as the target audiences. Similarly, parents and teenagers were also targeted for the campaigns in order promote child welfare by UNICEF in its PR campaigns concerning the progress needs for women and children. With reference to the organizational vision and PR initiatives, the communication programs conducted by UNICEF can be divided into three fundamental groups of audiences in general, including men and women workin g in hazardous working environment, school and college going children and adult prone to unsocial lifestyles, and the parents who are primarily engaged in the working followed by teenagers (NGLS, 2009; United Nations Children’s Fund, 2005). Effectiveness of Communication between UNICEF and Its Intended People The perquisite for effective communication requires timely preparation, effective use of languages, proper understanding of culture where the campaign will be held and

Pharmaceutical indusrry Essay Example | Topics and Well Written Essays - 1000 words

Pharmaceutical indusrry - Essay Example With this monopoly, comes a lot of power which gives pharmaceutical companies the incentive to focus on the large amount of capital needed for research and development. This then allows them to profit more from competitive companies by use of these patents. Without these patents, only one company, which had invested in research and development, would be responsible for development a new drug into the system. All the other pharmaceuticals would only be responsible for reproducing this new, innovative drug. Pharmaceutical companies are trying hard to recover the research and development costs that are incurred during the innovation of a new drug. One of the ways of achieving this is by marketing these drugs. Unlike most consumer drugs that can be purchased from the seller to the buyer directly, these drugs have to be prescriptions from the doctor or physician. Without these prescriptions, the drugs cannot be legally sold. Since the physician does not stand to legally profit from authorizing the drug to be used, the drug companies stopped the advertising campaigns that were directed at physicians. This was mainly because the physicians would likely act in their own interest, and in the best interest of the patient, as well. However, as time went by, the FDA (Food and Drugs Administration), began letting the pharmaceuticals to do direct consumer exchanges (Acemoglu, p 1). This made them target their advertising and campaigns to consumers. The aim of this was that when the consumer went t o the physician they could ask for a drug. This in effect, increased the advertising costs and raised the costs of innovative new drugs. Clinical trials have significantly increased because of the reduced willingness of test subjects. This coupled with greater challenges in drug trials are responsible for an increase in costs. Due to increased development,